Australian Southern Bluefin Tuna Industry Association
The Australian Southern Bluefin Tuna Industry Association (ASBTIA) is the peak body representing Southern Bluefin Tuna quota holders in Australia. The SBT industry is an Australian success story, having gone from humble beginnings to one of innovation, resilience and a strong resource base. Today the SBT industry is sustainable, certified, and is the single most valuable sector of South Australia’s aquaculture industry.
ASBTIA’s brief was to create a new brand identity and digital presence that better reflects their position today. We began the process by identifying their target markets, goals, and values, and developing a site map and UX that would better serve their buyers and a wider audience.
With a clear direction, we designed and developed a custom-built website, placing focus on sustainability, provenance, sales and product. The videography and photography took centre stage on the website, and the final result was a stand-out custom designed website that showcases an exceptional product and an important industry.
Project Deliverables
– Brand Design
– Brand Identity Guide
– Site Map & UX Design
– Custom Website Design & Development



