Boston Bay Mussels

Boston Bay Mussels are organically farmed on Eyre Peninsula in South Australia, packed fresh using the finest ingredients and taste approved by the fussiest mussel connoisseurs in the country.

Our brief was to develop packaging for Boston Bay Mussels’ hot pot range, to be sold in supermarkets across Australia. The range included Tom Yum, Tomato, Chowder and White Wine and Garlic flavours. We created concepts for photography and provided art direction for a new suite of photos. The packaging we developed is premium and highlights a trusted brand, with an emphasis on high quality hero photography. Point of sale material was also developed to provide unity across the brand’s visual marketing tools. 

Packaging Photography: Puglisi Images

Project Deliverables

– Packaging design
– Art direction for photography
– Point of sale material
– Pitch deck design
– Packaging production quality control

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