Fair Fish
cross media campaign

Fair Fish
Fair Fish


Fair Fish is a grass roots, alternative business model for South Australian fishermen to sell their seafood by directly connecting fishers to consumers. The model allows consumers to purchase directly from local fishermen through an online platform so that they can enjoy the benefits of premium produce from their clean environment. Momentum assisted in building the campaign from the ground up, developing the campaign branding, print material and online e-commerce platform. Fair Fish was awarded the 2018 Outstanding Innovation Award by Delicious Australia.


– Strategic Campaign Planning
– Brand development
– Website design and development
– Campaign print material

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Fair Fish

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